Sip of Success Contest

Strategies

  • Devised a $20,000 scholarship competition focusing on the health benefits of tea with celebrity spokespersonsTea Council of the U.S.A., Inc. logo
  • First Year – American Idol Finalist and actor, Justin Guarini
  • Second Year – Celebrity Megyn Price, of the CBS hit series Rules of Engagement
  • Third Year – Olympic Gold Medalist, ABC Dancing with Stars contestant Misty May Treanor
  • Leveraged celebrity relationships and pop culture appeal and used social media to drive awareness and entries

Results

  • National CBS Early Show segments, The Associated Press, United Press International, generating more than 1700 video submissions and 1 billion impressions

Ready To Work With Us?

 

 

If you're looking for a PR partner who shares your vision and passion for health, wellness, and nutrition, we'd love to work with you.