M&M’s
Strategies
- Developed platform of “Taking Care of America Every Day” to incorporate messages about Mars & M&M’s as well as the American Red Cross
- Implemented multi-level media relations campaign by utilizing key executives from both Mars and ARC
Results
- More than 87.5 million Mars branded consumer impressions in a two-week period during the campaign
- Award-winning PR campaign
- Drove sales of product to meet donation goals for American Red Cross campaign
