Purdue Laxative Portfolio: Bringing Constipation out of the Closet!
Strategies
- Developed clever creative Constipation Nation game to drive the constipation conversation with media
- Created Constipation Crew of experts to generate media coverage
Results
- Campaign generated 196 million impressions in year 1
- Constipation Crew authored articles in top publications: Today’s Dietitian, Nutrition Education for the Public newsletter, You & Your Family
