Tea Council of the USA
Strategic Solutions
- Pioneered the “functional-foods” trend by communicating health benefits of phytonutrients beyond basic nutrition
- Conduct series of international scientific meetings as platform to communicate tea’s benefits
- Insure adequate “news” window for member brands to showcase their individual product benefits while contributing to the overall good health “halo” for tea
Results
- Raised awareness of health benefits of tea to 76 percent among current tea drinkers
- Provided unique platform for Specialty Tea companies to utilize as point of differentiation versus other beverages
24% growth in the black tea market since 1991
127% growth in green tea market since 1991
