General Food Blogging
Blogging About a Log: Launching the President Brie Log
Strategies
- Encouraged bloggers to try and review President Brie Log by creating a compelling, premium product delivery and utilize blog monitoring tools to track and capture coverage
Results
- Positive postings by 40 targeted bloggers during 2008 holiday season with 95,451,978 total impressions
- Including posts by Head of the Table, Hip Hostess, My Gourmet Connection, Visions of Sugar Plum, Supermarket Sampler, My Own Sweet Thyme, Joelen’s Culinary Adventures and many more
