Developed globally harmonized protocols to manage impact of activists and other crisis scenarios to minimize business and reputation impact and safeguard a business’ freedom to operate nationally and internationally.
Strategies
Strengthen preparedness by:
Developing global crisis response systems
Media training to maintain readiness at all client sites
Facilitating organization-wide awareness of activist groups and their methods
Protecting against business interruptions
Managing database of key contacts
Developing “dark sites” ready to go live
Helping establish community relations programs to reduce vulnerability/risk at operation sites
Results
Successfully defrayed impact of national specialty brand product recall from damaging brands
Prevented U.S. media pick-up of product malfunction crisis in AsiaPac countries
Played key role in preventing state-by-state anti-biotech legislation from passing
News coverage became more balanced and favorable as a result of the consistent communications protocols, trained spokespeople and the release of pro-active comments/statements