Focus on Trends
Introduced the benefits of tea to a new generation of health conscious consumers
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- Launched tea & health platform to build market for green tea and RTD while increasing black tea market
- Expanded industry sales of green tea from $20 million to $200 million in ten years by promoting disease prevention properties
Made chocolate a healthy indulgence
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- Built credibility for chocolate and cardiovascular health by working with key scientists to publicize cutting-edge research
- Increased sales of a major chocolate brand by 40 percent
Told the tomato story about lycopene and health
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