Bridge relationships between brands and consumers through insights that drive results at all points of contact

Our Approach

Understand the brand, consumers and cultural opportunities

To inform an integrated strategic marketing roadmap that drives business objectives.

Use insights to identify and develop unique approaches that activate consumers.

Collaborate with marketing partners to execute multi-disciplinary communications programs.

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Pollock Perspectives

Jan 24, 2011

An Overview from Healthcare Professionals, Government, Media and the Foodservice Industry. Sodium is essential—not only for human health but also for the health of the...

Sodium Reduction in the U.S. F...

Jan 24, 2011

Chef and Restaurant Industry Perspectives – The U.S. food service industry is struggling to respond to increasing public health and regulatory pressure to reduce sodium in...

Shaking it Up

Jan 24, 2011

Media Coverage of Salt – Perhaps more than for any nutritional issue in recent years, national media have “shaken” up the food industry with hard-hitting...

Registered Dietitians Speak Ou...

Jan 24, 2011

A leader in food, nutrition and healthcare public relations, Pollock Communications conducted an online survey of more than 100 registered dietitians (RDs) to gain their...