We bring 25 years of food, culinary, and nutrition expertise to support food brands and commodity innovations. Our staff of registered dietitian nutritionists ensures we are a credible media and brand resource for our food and nutrition clients.
We conduct market research and analyze target triggers and touchpoints so that we can provide creative solutions that affect change and drive results.
These days, it all comes back to health & wellness…consumers want practical solutions to get the most out of life. We tap into the current consumer trends and newest science to create impactful campaigns that resonate with real people.
Social Media should start with the consumer’s needs. It’s not just about the coolest new app or trend; it has to make sense for the brand. We help our clients determine integrated communications strategies that span a variety of channels.
- Senior personnel who work directly on your business, including media experts and registered dietitians
- Proven success in developing strategic alliances and partnerships with health professional groups and organizations that benefit clients
- Expertise in food-related issues…we know the territory:
- From farm to fork
- Key food & nutrition media and professionals, food service and retail gatekeepers and influencers
- Adept at translating science into simple messages that resonate with consumers
- Understand the brand, consumers and cultural opportunities
- To inform an integrated strategic marketing roadmap that drives business objectives
- Use insights to identify and develop unique approaches that activate consumers
- Collaborate with marketing partners to execute multi-disciplinary communications programs