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Pedigree

Recognizing International Hero Dogs to Create Brand Good Will

Strategies

  • Created  “Canine Walk of Fame” at Humane Society of the US  featuring hero dogs representing six Wal-Mart countries
  • Recruited participation of high-profile canine groups via publicity and Website

Results

  • Affiliated with international canine groups gave credibility and stature to fledgling program that drove unprecedented U.S. and international media coverage of nearly 148 million consumer impressions via 25,000 media outlets

 

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What Others Are Saying

In this tumultuous food and wellness world, Pollock Communications has promoted and protected the tea industry by leveraging science from conception to communication –  transforming tea into a health-promoting, functional food heralded by public health officials, investigated by scientists, recommended by nutrition influencers and relied upon by consumers.

Peter Goggi
President of the Tea Association

Pollock Communications has consistently provided us with the highest quality customer service and professionalism while working tirelessly for our industry. Their insight and expertise in the areas of food, nutrition and wellness are unparalleled.

Karen Cahill
Cranberry Marketing Committee

We engaged Pollock Communications to help us bring an innovative new food ingredient to the marketplace. They provided access to thought leaders and subject matter experts, made connections to professionals within our target customers, and created messaging, content and campaigns aimed at generating awareness among B2B buyers as well as consumers. This was new territory for us as an ingredient supplier and we were very pleased to have Pollock as a partner in this journey!”

Colleen Zammer
Bay State Milling Company

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New York, NY 10017
212-941-1414

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In the News

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