Launched the First Brie Cheese Log

Strategy

• Encouraged bloggers to try and review President Brie Log by creating a compelling, premium product delivery and utilize blog monitoring tools to track and capture coverage

Results

• Positive postings by 40 targeted bloggers during 2008 holiday season with 95,451,978 total impressions
• Included posts by Head of the Table, Hip Hostess, My Gourmet Connection, Visions of Sugar Plum, Supermarket Sampler, My Own Sweet Thyme, Joelen’s Culinary Adventures and many more

Took Samples to the Streets

Strategies

• Supported retailer push by amplifying consumer experience
• Distributed cheese samples, coupons and contest entry forms via the President Cheese cart via brand ambassadors

Results

• 35,000 samples in two weeks
• Meaningful consumer engagement with products and brand ambassadors