Pollock Communications

  • About
  • Team
  • Services
  • Case Histories
  • Trends Survey
  • In the News
  • Contact Us
You are here: Home / Clients Trust Pollock To Take Their Brands To The Next Level / President
President

Launched the First Brie Cheese Log

Strategy

  • Encouraged bloggers to try and review President Brie Log by creating a compelling, premium product delivery and utilize blog monitoring tools to track and capture coverage

Results

  • Positive postings by 40 targeted bloggers during 2008 holiday season with 95,451,978 total impressions
  • Included posts by Head of the Table, Hip Hostess, My Gourmet Connection, Visions of Sugar Plum, Supermarket Sampler, My Own Sweet Thyme, Joelen’s Culinary Adventures and many more

Took Samples to the Streets

Strategies

  • Supported retailer push by amplifying consumer experience
  • Distributed cheese samples, coupons and contest entry forms via the President Cheese cart via brand ambassadors

Results

  • 35,000 samples in two weeks
  • Meaningful consumer engagement with products and brand ambassadors

Let us show you how we can drive results for your business!


Contact Us Today!

Core Team

Louise Pollock President at Pollock Communications
Louise Pollock
President
Jim Tenny, Chief Strategy Officer at Pollock Communications
Jim Tenny
Chief Strategy Officer
Jenna Bell, PhD RD Senior Vice President at Pollock Communications
Jenna Bell, PhD, RD,
Senior Vice President
Emily Blasi Vice President at Pollock Communications
Emily Blasi
Vice President
Alexandra Oppenheimer Account Supervisor at Pollock Communications
Alexandra Oppenheimer, MS, RD,
Vice President
Becky Harding, Account Supervisor at Pollock Communications
Becky Harding, Account Supervisor
Christina Deecken Senior Account Executive at Pollock Communications
Christina Deecken, Senior Account Executive

Menu

  • Home
  • About
  • Team
  • Services
  • Case Histories
  • Trends Survey
  • In the News
  • Contact Us

Connect With Us

Contact Us

Pollock Communications
205 East 42nd Street
New York, NY 10017
212-941-1414

Email Us

In the News

  • Annual Survey of Nation’s Top Nutrition Experts Reveals Beets are Boss among RDs but for Consumers, Keto is King
  • How This PR & Nutrition Pro Hosts a Successful Thanksgiving – Part III: Twists on Tradition
  • How This PR & Nutrition Pro Hosts a Successful Thanksgiving – Part II: Food Safety

Copyright © 2016 - Pollock Communications - Health, Wellness and Nutrition Public Relations