Cultivated Relationships at FNCE 2015

Our Strategy

Hosted an exclusive oat-inspired dinner for top media dietitian influencers at the Academy of Nutrition and Dietetics annual meeting, FNCE, in Nashville, Tennessee

Results

  • Engaged 12 top RD influencers
  • Influencers shared their experience on Twitter and Instagram reaching 176,000

Drove a New Way of Thinking About Oats

Our Strategy

Developed a research strategy that publicized the oat health story in a consumer-friendly and relevant way through the translation of published research, infographics and influencer advocacy

Results

  • 225MM media impressions