Positioned a Tiny Player among the Big Brands

Strategies

Created awareness and publicity for small baked goods company in competitive media environment dominated by Fortune 500 companies
Leveraged popularity of 100-calorie snack foods category

Results

Wall Street Journal article, including photo, that placed Vitalicious along with products from food giants like Kraft and General Mills

We engaged Pollock Communications to help us bring an innovative new food ingredient to the marketplace. They provided access to thought leaders and subject matter experts, made connections to professionals within our target customers, and created messaging, content and campaigns aimed at generating awareness among B2B buyers as well as consumers. This was new territory for us as an ingredient supplier and we were very pleased to have Pollock as a partner in this journey!”

Colleen Zammer

Bay State Milling Company

In this tumultuous food and wellness world, Pollock Communications has promoted and protected the tea industry by leveraging science from conception to communication – transforming tea into a health-promoting, functional food heralded by public health officials, investigated by scientists, recommended by nutrition influencers and relied upon by consumers.

Peter Goggi

President of the Tea Association

Pollock Communications has consistently provided us with the highest quality customer service and professionalism while working tirelessly for our industry. Their insight and expertise in the areas of food, nutrition and wellness are unparalleled.

Karen Cahill

Cranberry Marketing Committee

Positioned a Tiny Player among the Big Brands

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