Bringing Back the Egg to the American Table
Our Strategy
- Leveraged research to convince the American Heart Association to amend its three-to-four eggs per week recommendation to one egg per day
- Created independent Egg Nutrition Center as source of credible information
- Enlisted support of AHA key opinion leaders for advisory panel
Results
- In October of 2000, the AHA recommendation was changed to one egg per day from three-to-four eggs per week