Bringing Constipation Out of the Closet Purdue Laxative Portfolio

Our Strategy

  • Developed clever creative Constipation Nation game to drive the constipation conversation with media
  • Created Constipation Crew of experts to generate media coverage


  • Campaign generated 196 million impressions in year 1
  • Constipation Crew authored articles in top publications: Today’s Dietitian, Nutrition Education for the Public newsletter, You & Your Family