Drove Demand for Magnesium among Athletes
Drove Demand for Magnesium among Athletes
Our Strategy
- Created awareness of seriousness of magnesium deficiency among endurance athletes and promoted Slow-Mag as a solution
- Leveraged expert RD athlete spokesperson for media coverage
Results
- Generated nearly 14 million impressions with 32 TV and radio segments via national satellite media tour and radio news release Holiday Health & Fitness
- Sponsored the Jarden Westchester Triathlon to engage with 5,000 athletes and community members