Drove Demand for Magnesium among Athletes

Our Strategy

  • Created awareness of seriousness of magnesium deficiency among endurance athletes¬† and promoted Slow-Mag as a solution
  • Leveraged expert RD athlete spokesperson for media coverage

Results

  • Generated nearly 14 million impressions with 32 TV and radio segments via national satellite media tour and radio news release Holiday Health & Fitness
  • Sponsored the Jarden Westchester Triathlon to engage with 5,000 athletes and community members