Shruti Shah, Senior Account Executive and Media Maven at Pollock Communications, is known around the office for her creative ideas, catchy headlines and in-depth knowledge of media dos and don’ts. So it came as no surprise that her PR tips are featured in a recent BuzzFeed PR pro roundup, 99 Publicists Share Their Top 3 Strategies To Help You Get Media Coverage. The article includes Shruti’s suggestions, including thorough research, a personal touch and a “pithy” subject-line as key elements in landing media placements.
Here at Pollock Communications, Shruti uses her industry know-how and quick wit to earn coverage for clients. Working on both consumer-packaged goods and commodity clients, she develops and executes traditional and digital media campaigns and designs influencer programs that achieve stellar results. For more information on how Pollock Communications can drive your key messages to reach your target audience, contact us.