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Archives for June 2018

June 13, 2018 by emily

Pollock Wins Big Apple Award for #IndividualiTEA Campaign

The New York Chapter of the Public Relations Society of America (PRSA) awarded Pollock Communications a Big Apple Award for our successful work on the Tea Council of the USA #IndividualiTEA social media campaign. The purpose of the campaign was to highlight the many positive benefits of tea by generating publicity, social buzz and excitement for National Hot Tea Day and Month in January. Pollock strategically created the #IndividualiTEA sweepstakes, encouraging millennials to share images on Twitter highlighting the individual ways they enjoy tea (with #IndividualiTEA) for a chance to win.

The sweepstakes was a creative way to utilize social media to expand on an existing tea event and capture the interest of the millennial audience, drive conversation about tea and encourage tea consumption. Our efforts included traditional media outreach and social influencer partnerships to help create news and secure positive stories about tea timed to National Hot Tea Day and National Hot Tea Month.

The campaign resulted in 360 MM media impressions with a total potential reach of 2 billion impressions through social media. We’re toasting with tea to celebrate this tremendous success!

For more information on how Pollock Communications can create award-winning programs for your organization or brand, contact us.

Filed Under: In the News

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Core Team

Louise Pollock President at Pollock Communications
Louise Pollock
President
Jim Tenny, Chief Strategy Officer at Pollock Communications
Jim Tenny
Chief Strategy Officer
Jenna Bell, PhD RD Senior Vice President at Pollock Communications
Jenna Bell, PhD, RD,
Senior Vice President
Emily Blasi Vice President at Pollock Communications
Emily Blasi
Vice President
Alexandra Oppenheimer Account Supervisor at Pollock Communications
Alexandra Oppenheimer, MS, RD,
Vice President
Becky Harding, Account Supervisor at Pollock Communications
Becky Harding, Account Supervisor
Christina Deecken Senior Account Executive at Pollock Communications
Christina Deecken, Senior Account Executive

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