As social media outlets become more and more relevant, bloggers have become a cost effective way to reach target consumer groups. Since there are thousands of blogs out there, it can be an extremely time consuming process to identify those that are relevant to your outreach efforts. Recently, PRNewser.com spotlighted a useful new tool, GroupHigh. It allows PR professionals to target high-quality blogs and key contacts in specific topic areas and niche markets, all in a much easier and quicker manner.*
GroupHigh is a subscription-based model, but first time users can sample the service with the free 7-day trial. GroupHigh’s primary features include: Blog Search and Blog Analytics. The website enables users to:
- Search for blogs by keyword or category, city, state, or country
- Filter searches by certain social networks
- Identify blogs that have run contests, sponsored posts, guest posts, or product reviews
- Filter by minimum social network follower counts
Anyone working in public relations understands how fast-paced the environment can be on a day to day basis and, and appreciates tools that can not only help save time, but also increase success rates of a campaign.