POLLOCK PULLS IN BIG WINS

Pollock Communications, well-known as a leader in food, health and wellness public relations and marketing, continues to grow their roster of clients. In the first quarter of 2018, the firm added three new accounts to its portfolio, including the California Walnut Board, Huel and Moon Cheese.

Decades of proven success in public affairs made Pollock a top choice when the California Walnut Board was seeking an agency to assist with its school foodservice program. As an innovator in creative, targeted and strategic communications that affect consumer perceptions of brands, Pollock beat out other firms to become the agency of record for consumer brands Huel and Moon Cheese. Efforts for Huel, a vegan, gluten-free, nutritionally complete meal in a convenient shake that is sustainable and minimizes food waste, will include driving awareness for the brand in the U.S. through an aggressive media outreach campaign. For Moon Cheese, an all-natural, gluten-free cheese that gets its crunch from a proprietary dehydration process, Pollock will combine its creativity and connections with traditional and digital influencers to help build a loyal customer base for the healthy snack.

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