Congratulations to the National Watermelon Promotion Board on their award-winning campaign! The National Watermelon Promotion Board was honored with a Marketing Excellence Award by Produce Business for their ‘Can’t Leave the Water out of Watermelon’ campaign. The program consisted of several tactics, including influencer, fitness and social media events, as well as the development of a new registered dietitian toolkit created by Pollock Communications. We are proud to have been a part of this campaign by developing the registered dietitian toolkit!
The toolkit, A Wide World of Watermelon, can be downloaded directly from the National Watermelon Promotion Board. The toolkit was designed to meet the needs of dietitians working in a variety of practice areas such as media, private practice, school nutrition, foodservice, sports and retail. The toolkit was shared in several eBlasts by a few different dietetic practice groups.