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October 31, 2019 by emily

Bulldog Reporter Features PCI’s Latest Expansion

Pollock Communications is making industry news with the launch of its new school foodservice division, On the Tray, which harnesses the agency’s school nutrition expertise to help clients get on the school lunch tray and drive business results.

The agency announcement of its newly created division was recently covered in Bulldog Reporter, a part of Agility PR Solutions and a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

To read the full article click on the link below, and to learn more about On the Tray, click on the below image or contact us!

Pollock Communications Leads PR Agency Innovation with New School Foodservice Division, On the Tray

On the Tray Logo

Filed Under: In the News Tagged With: food and beverage PR, foodservice, niutrition, NYC PR, NYC PR agency, NYC PR firm, NYC PR; food; healh; wellness, school foodservice

September 26, 2019 by emily

Pollock Shares Marketing Insights at NATC & Makes News in Tea & Coffee

Louise Pollock, president of Pollock Communications, recently shared her expertise and recommendations for increasing tea consumption among the Gen Z and Millennial audiences at the 10th Annual North American Tea Conference (NATC), in Miami, Florida. The meeting, organized by Pollock’s longstanding client and partner, the Tea Association of the USA, brings together leaders in tea production from around the world to discuss issues affecting the industry.

Pollock, a veteran marketing and trends expert, with decades of experience working with the tea industry, presented ideas for reaching target audiences with messages that resonate and impact purchasing decisions. Her insights on expanding tea’s marketing inititatives to highlight sustainability, transparency, traceability and authenticity are featured in this article, Expanding Tea’s Messaging and Occasion, in Tea & Coffee Trade Journal. Click the article to read more about the meeting and Pollock’s strategic recommendations.

For information on how Pollock can develop marketing strategies that resonate with your target audiences, contact us below!


Filed Under: In the News Tagged With: food and beverage public relations, Gen Z, health, health and wellness, marketing, messaging, millennials, NYC PR, PR, strategic marketing, tea, wellness

July 12, 2019 by emily

Navigating Nutrition Hot Buttons

At Pollock, we take pride in staying on top of nutrition trends, fads and science to help our clients sort out fact vs. fiction and translate that data into meaningful messages that resonate with consumer wants and needs. Pollock Communications’ Dr. Jenna Bell, SVP and Director of Food & Wellness, shares her expertise and insights about some of today’s biggest diet debates, including carbs, eggs and dairy, in this Idea Fit article, Analyze Today’s Hot Button Issues in Nutrition.

For more information about how we can help analyze your business’ hot buttons, contact us!

Filed Under: In the News Tagged With: diet, dietitian, fitness, food, food and nutrition PR, health, messaging, nutrition, NYC PR, PR, trends, wellness

Let us show you how we can drive results for your business!


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What Others Are Saying

Pollock Communications has consistently provided us with the highest quality customer service and professionalism while working tirelessly for our industry. Their insight and expertise in the areas of food, nutrition and wellness are unparalleled.

Karen Cahill
Cranberry Marketing Committee

We engaged Pollock Communications to help us bring an innovative new food ingredient to the marketplace. They provided access to thought leaders and subject matter experts, made connections to professionals within our target customers, and created messaging, content and campaigns aimed at generating awareness among B2B buyers as well as consumers. This was new territory for us as an ingredient supplier and we were very pleased to have Pollock as a partner in this journey!”

Colleen Zammer
Bay State Milling Company

In this tumultuous food and wellness world, Pollock Communications has promoted and protected the tea industry by leveraging science from conception to communication –  transforming tea into a health-promoting, functional food heralded by public health officials, investigated by scientists, recommended by nutrition influencers and relied upon by consumers.

Peter Goggi
President of the Tea Association

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In the News

  • Nutrition Experts Forecast 2020 will Usher in the Ultimate Food Revolution
  • Bulldog Reporter Features PCI’s Latest Expansion
  • Pollock Communications Leads PR Agency Innovation with its New School Foodservice Division, On the Tray

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