Pollock Communications

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Pollock’s Dietitians Help Ring in NASDAQ’s Annual Wellness Week

To kick-off Wellness Week on Monday, January 6, 2020, Pollock Communications registered dietitians, Alexandra Oppenheimer Delvito, MS, RD, CDN and Angela Goscilo, MS, RD, CDN, joined the Academy of Nutrition and Dietetics and New York State Academy of Nutrition and Dietetics to ring NASDAQ’s Closing Bell. The celebration of Wellness Week is an annual NASDAQ initiative to place emphasis on health and wellness going into the new year.

Delvito and Goscilo were accompanied by fellow registered dietitians, Academy President, Terri Raymond, New York State Academy President, Reyna Franco, NY-based Academy Spokespeople, and other NY-based RDs. Goscilo serves as a New York State Academy leader, herself, as a member of its House of Delegates, which governs the profession and develops policy on major professional issues. In her role as delegate, Angela serves as a voice of the NY-area dietitians to the Academy.

As a leader in health and wellness communications, Pollock is proud to have Alex and Angela represent the Academy of Nutrition and Dietetics as well as our NYC PR agency at the NASDAQ Closing Bell Ceremony.

 

 

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Bulldog Reporter Features PCI’s Latest Expansion

Pollock Communications is making industry news with the launch of its new school foodservice division, On the Tray, which harnesses the agency’s school nutrition expertise to help clients get on the school lunch tray and drive business results.

The agency announcement of its newly created division was recently covered in Bulldog Reporter, a part of Agility PR Solutions and a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

To read the full article click on the link below, and to learn more about On the Tray, click on the below image or contact us!

Pollock Communications Leads PR Agency Innovation with New School Foodservice Division, On the Tray

On the Tray Logo

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Pollock Shares Marketing Insights at NATC & Makes News in Tea & Coffee

Louise Pollock, president of Pollock Communications, recently shared her expertise and recommendations for increasing tea consumption among the Gen Z and Millennial audiences at the 10th Annual North American Tea Conference (NATC), in Miami, Florida. The meeting, organized by Pollock’s longstanding client and partner, the Tea Association of the USA, brings together leaders in tea production from around the world to discuss issues affecting the industry.

Pollock, a veteran marketing and trends expert, with decades of experience working with the tea industry, presented ideas for reaching target audiences with messages that resonate and impact purchasing decisions. Her insights on expanding tea’s marketing inititatives to highlight sustainability, transparency, traceability and authenticity are featured in this article, Expanding Tea’s Messaging and Occasion, in Tea & Coffee Trade Journal. Click the article to read more about the meeting and Pollock’s strategic recommendations.

For information on how Pollock can develop marketing strategies that resonate with your target audiences, contact us below!


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Navigating Nutrition Hot Buttons

At Pollock, we take pride in staying on top of nutrition trends, fads and science to help our clients sort out fact vs. fiction and translate that data into meaningful messages that resonate with consumer wants and needs. Pollock Communications’ Dr. Jenna Bell, SVP and Director of Food & Wellness, shares her expertise and insights about some of today’s biggest diet debates, including carbs, eggs and dairy, in this Idea Fit article, Analyze Today’s Hot Button Issues in Nutrition.

For more information about how we can help analyze your business’ hot buttons, contact us!

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