Cooked Up Advocates with Culinary Institute Immersion
Our Strategy
- Developed and implemented an engaging, brand-focused event in partnership with the Culinary Institute of America
- Invited 25 influential supermarket dietitians from retailers nationwide
- Provided details of current brand campaigns and innovations, shopper marketing programs and brand assets – to determine potential partnerships
- Developed an interactive, branded cooking class with Culinary Institute Chefs
Results
- In partnership with supermarket dietitians, we developed unique shopper communications and in-store engagement plans
- Reached over 22 million consumers through earned retail communication channels
- 85,000 branded in-store resources distributed by supermarket dietitians to consumers
