In the PR News article, “Obesity and Communications: 3 Ways to Help America Tighten the Belt and Get Results,” Louise Pollock offers insights from a recent survey of Americans about weight and obesity. The article also includes suggestions from Pollock on how marketing and PR pros can create successful and impactful health partnerships that engage consumers and build loyalty. Click here to read the full article.
An article based on research from Russell Research commissioned by Pollock Communications, “Overweight is the New Normal Weight”, by Julie Upton, MS, RD, was featured on FoxNews.com.
To read the complete article, click HERE.
As food and wellness experts, an article by Louise M. Pollock, President is featured in the 8/9/11 issue of CommPRO.biz. In this news story, Obesity & Marketing: How We Can Help America Tighten the Belt & Get Results, Louise shares insights, key learnings and tips from a recent Pollock Communications survey of weight perceptions in America. The survey of 1,000 Americans by Russell Research was commissioned by Pollock Communications as part of its ongoing work to understand and translate key consumer health and nutrition trends for its clients. The complete article is reprinted with permission by CommPRO.biz: