Spiced Up Super Bowl to Cook Up Sales
Our Strategy
- Leveraged the 2009 Super Bowl and Don Shula to deliver media messages about Gourmet Garden Herbs and Spices
- Promoted health benefits of the brand and position squeezable as a great alternative to fresh
Results
- Audience reach: 5 million viewers and listeners
- 22 interviews: morning talk, news and sports programs in top markets
- Markets included Los Angeles, Chicago, Dallas and Boston as well as national radio networks
