Spiced Up Super Bowl to Cook Up Sales

Our Strategy

  • Leveraged the 2009 Super Bowl and Don Shula to deliver media messages about Gourmet Garden Herbs and Spices
  • Promoted health benefits of the brand and position squeezable as a great alternative to fresh


  • Audience reach: 5 million viewers and listeners
  • 22 interviews: morning talk, news and sports programs in top markets
  • Markets included Los Angeles, Chicago, Dallas and Boston as well as national radio networks