It seems every time you turn around there is a new social media website or platform. One of the latest to become popular is Pinterest. Pinterest is an online scrapbook site that allows you to organize and share all types of things you find fascinating. Users create “pinboards” to save their favorite images, recipes, or videos and share them with their friends and followers.
While Pinterest is a great tool to use if you’re planning a party, wedding, or decorating a new home, it is also a great way for brands to engage their consumers. Perhaps the most useful part of the platform is the potential of its viral effect. Because Pinterest automatically links to users’ Facebook and Twitter accounts, everything uploaded is tweeted and posted on Facebook (as long as privacy settings allow), making the potential reach for brands to be bigger than ever.
A few companies that are maximizing this new social networking site include:
- Popchips: The brand of healthy chips has created boards on Pinterest that include recipes and images of their products.
- Chobani: The brand offers “Simple Swaps” with ideas on what ingredients you can replace with Chobani, recipes and images of the company’s traveling “CHOmobile.”
- Williams-Sonoma: In addition to images of store events and great gift ideas, the boards of this brand are filled with pins of their most popular products and different ways to use them.
With over seven million unique visitors per month, Pinterest is a great way to promote your brand. You can tell your story visually by creating a company board to share brand news, new products, recipe ideas, tips and more. By tracking how many people “repin” or “like” the pins on your boards, companies can also measure the reach of their Pinterest account and interest in specific posts.
A great new way to connect companies with individuals…
Happy pinning!