Pollock Communications, Inc. Awarded BackJoy & EAS Businesses

New Clients Join Growing List of Brands Seeking

Award-Winning Agency’s Expertise in Health & Wellness

February 5, 2015, New York, NY – Pollock Communications, Inc. is a known leader in nutrition, health and wellness public relations and marketing communications. With a long history of outstanding, award-winning results promoting the health benefits of food and beverage clients, the agency is excited to announce two new additions to its roster that expand beyond its traditional arenas, into the back pain and sports nutrition categories. Pollock Communications welcomes BackJoy® and EAS® Sports Nutrition to its family of brands seeking strategic and targeted outreach to health and wellness media as well as key opinion influencers.

Pollock Communications, a full-service, New York City-based public relations firm, won the BackJoy and EAS Sports Nutrition businesses because of the agency’s unsurpassed experience and commitment to providing sound counsel, strategic programs and measurable results that enable clients to meet their business goals. BackJoy and EAS Sports Nutrition join a long list of successful companies, including Unilever, PepsiCo and Dannon, that work with Pollock Communications to enhance their businesses.

“Because of a clear focus on health and wellness, we have a firm grasp on the brands’ target media, consumer and healthcare audiences; we are delighted to use our decades of experience in health and wellness to ensure success for these new clients,” says Louise Pollock, founder and President of Pollock Communications.

BackJoy offers innovative products to help improve posture and fight back pain, including the SitSmart line of seats, StandRight posture footwear and PostureWear apparel. Pollock Communications will help create awareness for new and existing BackJoy products through highly-targeted media relations and influencer outreach. 

A division of Abbott, EAS Sports Nutrition products aim to help athletes and fitness enthusiasts reach their next level through high-quality sports nutrition powder, bars and drinks. For EAS Sports Nutrition, Pollock is implementing a program that will educate influencers about the benefits of, uses for and research supporting EAS Sports Nutrition products.

About Pollock Communications

Pollock Communications is a New York City-based independent, full-service, food, health and wellness public relations agency launched in 1991. Pollock’s public relations and credentialed nutrition experts create innovative partnerships that link brands to health and wellness platforms. Pollock has a long history of reaching key influencers and successfully communicating the taste, health and lifestyle benefits of brands and commodity foods to consumers, retailers and healthcare professionals.

About BackJoy

Headquartered in Boulder, Colo., BackJoy’s mission is to change the way the world sits, stands and sleeps. Leveraging what experts (and moms) across the globe have known for years—that better posture prevents back pain—the company creates and distributes innovative patented products that enhance posture to relieve back pain. Inspired by the movement in self-care—the most powerful form of healthcare—BackJoy’s easy-to-use products and personal wellness initiatives help users naturally sit, stand and sleep better to produce positive, life-changing results. Change your posture, change your life! Get inspired by BackJoy users’ real results and learn more at www.backjoy.com.

About EAS Sports Nutrition

EAS Sports Nutrition provides products for athletes and fitness enthusiasts that help them reach their next level through high-quality sports nutrition. EAS Sports Nutrition products are specifically created with ingredients to help consumers achieve their goals with higher levels of protein and the necessary nutrients. EAS Sports Nutrition has products specifically designed to align with consumers’ usage preferences – including powder, bar and drink products. EAS Sports Nutrition is the first major brand to achieve 100% certification for banned substance testing on their products.


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