The New York Chapter of the Public Relations Society of America (PRSA), the world’s largest professional organization for public relations practitioners, awarded Pollock Communications with two Big Apple Honorable Mentions for outstanding work on behalf of its client Moon Cheese. The 2020 PRSA-NY Big Apple Awards is a prestigious, annual awards program honoring outstanding PR campaigns and projects, and the Big Apple Honorable Mention recognizes entries representing the highest standards of excellence in the PR industry.
Pollock is honored to receive two Honorable Mentions for its strategic marketing campaign for Moon Cheese that generated top-tier national news coverage and engaged relevant influencers. The Honorable Mentions were both within the category of Consumer Marketing: for Food, Beverage & Hospitality Marketing and for Campaigns with Budgets Between $150,000 – $500,000.
Pollock’s highly successful campaign for Moon Cheese garnered more than three and a half billion media impressions, helping to expand nationwide retail distribution and double brand sales.
For more information on how Pollock Communications can create award-winning programs for your brand or organization, contact us.