As part of our ongoing efforts to promote America’s Original Superfruit® – cranberries on behalf of the Cranberry Marketing Committee USA (CMC), Pollock Communications secured a byline article for Scott J. Soares, Executive Director of the CMC in the May issue of Produce Business. The article, “In Pursuit of a Paradigm Shift for Cranberry Sales,” discusses the challenges associated with a food tied to a particular season, and how the cranberry industry has attempted to overcome this marketing obstacle with unique and compelling communications programs. To read the full article click here and go to page 105.
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