PR News Features Survey Tips from Pollock

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Surveys are often used in PR to create news and platforms for messaging. When planning a survey, there are several things you should keep in mind to help generate results and maximize exposure. Louise Pollock shares her advice and tips in the article, Maximizing Surveys to Create News and Strategically Generate Publicity. Click here to read the article, as it appears on page two of the current issue of PR News.

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