Increased Sales of New Juice at Target Exclusively with PR

Our Strategy

  • Leveraged parental concerns about childhood obesity epidemic and desire to make smarter food choices by showcasing lower-sugar, lower-calorie, recyclable, BPA-free product benefits

Results

  • Placements in American Baby and Parenting resulted in 10-25% sales lifts in key retail outlets with no additional marketing initiatives
  • Leveraged parental concerns about childhood obesity epidemic and desire to make smarter food choices by showcasing lower-sugar, lower-calorie, recyclable, BPA-free product benefits