Got Cranberries in Compass School Dining Menu

Our Strategy

  • Conducted recipe contest among 169 independent schools in Compass Group’s Flik Independent School Dining network

Results

  • Created news for the Flik Independent School Dining Cranberry Recipe Contest which resulted in 127,614,826 impressions
  • E-cookbook release on Compass Groups’ intranet, available to all facilities

Rallied Influencers to Affect USDA Action

Our Strategy

  • Created a powerful call-to action that targeted school foodservice managers and directors to advocate for and request the inclusion of dried cranberries on the USDA Foods Available List (FAL)

Results

  • The USDA received a large number of requests from school foodservice professionals, and as a result, dried cranberries were added to the USDA FAL in a record-breaking six months, according to Christopher Purdy, USDA, AMS
  • The e-toolkit received 2,571 views within six months
  • Garnered 735,000 media impressions in school foodservice trade media
  • After our campaign, the USDA bought $58 million in cranberry products in FY2015

Highlighted Nutrition Benefits with School Foodservice-Specific Resources

Our Strategy

  • Armed school foodservice professionals with the tools (e-toolkit, recipes, dedicated web site) to serve more cranberries and create a new generation of cranberry lovers among students

Results

  • We moved the needle–and increased dried cranberry usage in schools nationwide!
  • 67% of SNA survey respondents either ordered or planned to order dried cranberries from the USDA Foods Available List, compared to 57% in past

Publicized News and Recipes to Reach a Broader School Foodservice Audience

Our Strategy

  • Generated continuous cranberry news to secure trade media placements in influential publications that reach a large school foodservice audiences

Results

  • Secured more than 12 placements in School Nutrition Magazine over 4 years, and additional placements in Food Management and Foodservice Director

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