Cultivated Relationships at FNCE 2015
Our Strategy
Hosted an exclusive oat-inspired dinner for top media dietitian influencers at the Academy of Nutrition and Dietetics annual meeting, FNCE, in Nashville, Tennessee
Results
- Engaged 12 top RD influencers
- Influencers shared their experience on Twitter and Instagram reaching 176,000
Drove a New Way of Thinking About Oats
Our Strategy
Developed a research strategy that publicized the oat health story in a consumer-friendly and relevant way through the translation of published research, infographics and influencer advocacy
Results
- 225MM media impressions