Built Advocates among RD Micro-Influencers
Our Strategy
Partnered with dietitian blogger micro-influencers who focus on meal planning, recipes, family and lifestyle
Results
- 24 Blog Posts, built around the versatile uses of Light & Fit
- 230 Social Media Posts, featuring images of the brand
- 1.4 MM potential social reach
- 8,200 engagements (likes, comments, shares and favorites)
Created Brand Awareness & Consumer Engagement
Our Strategy
Partnered with targeted KOF audience to share yogurt health messages and key brand information and imagery to increase the conversation and drive positive sentiment of yogurt – and Oikos
Results
- 23 Blog Posts with the brand at the forefront
- 154 Social Media Posts, many featuring the Oikos cup
- 9,336,317 potential social reach
- 10,310 engagements (likes, comments, shares and favorites)
