Built Advocates among RD Micro-Influencers

Our Strategy

Partnered with dietitian blogger micro-influencers who focus on meal planning, recipes, family and lifestyle

Results

  • 24 Blog Posts, built around the versatile uses of Light & Fit
  • 230 Social Media Posts, featuring images of the brand
  • 1.4 MM potential social reach
  • 8,200 engagements (likes, comments, shares and favorites)

Created Brand Awareness & Consumer Engagement

Our Strategy

Partnered with targeted KOF audience to share yogurt health messages and key brand information and imagery to increase the conversation and drive positive sentiment of yogurt – and Oikos

Results

  • 23 Blog Posts with the brand at the forefront
  • 154 Social Media Posts, many featuring the Oikos cup
  • 9,336,317 potential social reach
  • 10,310 engagements (likes, comments, shares and favorites)