Made Chocolate a Healthy Indulgence

Our Strategy

  • Leveraged growing body of scientific research about chocolate and health to showcase DOVE brand product attributes timed to Valentine’s Day
  • Capitalized on relationship with Prevention health editor to secure feature article on health benefits of chocolate, spotlighting Mars chocolate products, including Dove

Results

  • 14 million consumer impressions
  • 40 percent increase in Dove sales

Supported the Red Cross with American Themed M&M Sales

Our Strategy

  • Developed platform of “Taking Care of America Every Day” to incorporate messages about Mars & M&M’s as well as the American Red Cross
  • Implemented multi-level media relations campaign by utilizing key executives from both Mars and ARC

Results

  • More than 87.5 million Mars branded consumer impressions in a two-week period during the campaign
  • Award-winning PR campaign
  • Drove sales of product to meet donation goals for American Red Cross campaign

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