Cooked Up Advocates with Culinary Institute Immersion

Our Strategy

  • Developed and implemented an engaging, brand-focused event in partnership with the Culinary Institute of America
  • Invited 25 influential supermarket dietitians from retailers nationwide
  • Provided details of current brand campaigns and innovations, shopper marketing programs and brand assets – to determine potential partnerships
  • Developed an interactive, branded cooking class with Culinary Institute Chefs


  • In partnership with supermarket dietitians, we developed unique shopper communications and in-store engagement plans
  • Reached over 22 million consumers through earned retail communication channels
  • 85,000 branded in-store resources distributed by supermarket dietitians to consumers