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April 9, 2012 by Lara

Pollock in PR News: Launch PR Stunts with Lasting Power

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With the explosion of the Web and its global reach, Pollock Communications understands how to leverage this important tool to provide legs for a PR event in order to extend its life and impact. The current issue of PR News includes an article by Marcie Klein, SVP of Pollock, offering tips on how to maximize a PR stunt in the digital world. The article can be found under brand marketing “How To” on page two, reprinted here with permission from PR News:
CLICK HERE TO VIEW THE FULL ARTICLE

Filed Under: In the News

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What Others Are Saying

We engaged Pollock Communications to help us bring an innovative new food ingredient to the marketplace. They provided access to thought leaders and subject matter experts, made connections to professionals within our target customers, and created messaging, content and campaigns aimed at generating awareness among B2B buyers as well as consumers. This was new territory for us as an ingredient supplier and we were very pleased to have Pollock as a partner in this journey!”

Colleen Zammer
Bay State Milling Company

Pollock Communications has consistently provided us with the highest quality customer service and professionalism while working tirelessly for our industry. Their insight and expertise in the areas of food, nutrition and wellness are unparalleled.

Karen Cahill
Cranberry Marketing Committee

In this tumultuous food and wellness world, Pollock Communications has promoted and protected the tea industry by leveraging science from conception to communication –  transforming tea into a health-promoting, functional food heralded by public health officials, investigated by scientists, recommended by nutrition influencers and relied upon by consumers.

Peter Goggi
President of the Tea Association

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