With the explosion of the Web and its global reach, Pollock Communications understands how to leverage this important tool to provide legs for a PR event in order to extend its life and impact. The current issue of PR News includes an article by Marcie Klein, SVP of Pollock, offering tips on how to maximize a PR stunt in the digital world. The article can be found under brand marketing “How To” on page two, reprinted here with permission from PR News:
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