Louise Pollock, president of Pollock Communications, recently shared her expertise and recommendations for increasing tea consumption among the Gen Z and Millennial audiences at the 10th Annual North American Tea Conference (NATC), in Miami, Florida. The meeting, organized by Pollock’s longstanding client and partner, the Tea Association of the USA, brings together leaders in tea production from around the world to discuss issues affecting the industry.
Pollock, a veteran marketing and trends expert, with decades of experience working with the tea industry, presented ideas for reaching target audiences with messages that resonate and impact purchasing decisions. Her insights on expanding tea’s marketing inititatives to highlight sustainability, transparency, traceability and authenticity are featured in this article, Expanding Tea’s Messaging and Occasion, in Tea & Coffee Trade Journal. Click the article to read more about the meeting and Pollock’s strategic recommendations.
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