Three’s a Charm! Pollock Wins Third Industry Award for Digital Campaign

Ragan’s PR Daily named Pollock Communications and American Dairy Association North East (ADANE) a winner in the Nonprofit Communications Campaign award category for the success of the team’s #MakeMilkMoments digital campaign. The winners of Ragan’s PR Daily Awards represent the people, teams and organizations whose campaigns, partnerships and projects helped build awareness of important causes, initiatives, organizations and programs. Pollock is honored to be a part of this elite group of powerful storytellers.

Pollock Communications’ digital campaign for ADANE, #MakeMilkMoments, targeted New York millennial moms over the holiday season with messaging about the benefits of drinking milk. The creative campaign helped influence a renewed connection with the healthy beverage, generate sweepstakes entries, and encourage milk consumption. The program was extremely successful, resulting in highly-targeted entries and more than 7.7 million digital and traditional media impressions. To learn more about the award-winning campaign visit the Ragan’s PR Daily Award winners’ page.

This marks the third award for Pollock and ADANE’s #MakeMilkMoments campaign, which was honored earlier in the year with a 2021 Bulldog PR Awards for Best Use of Social Media and by PRSA-NY’s 2021 Big Apple Awards in the category of Digital Media.

Pollock Communications, a full-service public relations and marketing agency based in New York City, is committed to providing sound counsel, strategic programs and measurable results that enable our clients to meet their business goals. For more information on how Pollock can create a winning campaign for your business, please contact us!

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