Pollock Wins Big Apple Award for Digital Media Campaign

Pollock Communications is honored to receive yet another industry accolade – a Big Apple Award – for its #MakeMilkMoments digital campaign on behalf of its client, the American Dairy Association North East (ADANE).

The New York Chapter of the Public Relations Society of America announced Pollock as one of the winners of the 2021 Big Apple Awards, a prestigious, annual awards program honoring outstanding PR campaigns and projects developed or implemented across the United States. Pollock won in the category of Digital Media for its strategic digital campaign that engaged NY influencers and millennial moms to #MakeMilkMoments and share their families’ comforting, nostalgic milk memories on Instagram or Twitter. The creative campaign helped influence a renewed connection with the healthy beverage, generate sweepstakes entries, and encourage milk consumption. The program was extremely successful, resulting in highly-targeted entries and more than 7.7 million digital and traditional media impressions.

This marks the second award for Pollock and ADANE’s #MakeMilkMoments campaign, which was honored earlier in the year with a 2021 Bulldog PR Awards for Best Use of Social Media.

Pollock Communications, a full-service public relations and marketing agency based in New York City, is committed to providing sound counsel, strategic programs and measurable results that enable our clients to meet their business goals. For more information on how Pollock can create a winning campaign for your business, please contact us!

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