Broad CPG Experience and a History of Successful Consumer Marketing Campaigns Position Gurdak to Lead Agency Growth, as Pollock Continues to Expand
Pollock Communications, a leader in food, health and wellness public relations, marketing and communications, is proud to announce the hire of Dorree Gurdak, veteran PR pro and consumer marketing expert, as Senior Vice President of the agency’s Consumer Division. Gurdak, a strategic, global marketing professional with over 20 years’ experience working with a variety of international brands, will be responsible for managing and expanding Pollock’s award-winning PR firm. With expertise in developing integrated, breakthrough campaigns for CPG brands and companies that reach both media and consumers, Gurdak joins Pollock Communications with a vision to expand the agency’s client base and help propel growth.
Prior to joining Pollock Communications, Gurdak worked as a consultant with Chameleon Collective, and led the Boston consumer practice of Weber Shandwick for 10 years. In both roles, she was instrumental in influencing and partnering with C-level executives on communications challenges, and played an instrumental role in developing unique initiatives to drive success for clients.
“We are excited to have Dorree join our team,” says Louise Pollock, president of Pollock Communications. “Dorree is always focused on delivering the most creative and strategic campaigns, and we know she will bring a dynamic perspective and passion to our business and our clients’ businesses.”