In 2020, when the American Dairy Association North East (ADANE) cancelled its live events due to the pandemic, Pollock Communications recommended a strategic, creative and engaging social media campaign to help ADANE reach consumers at home and drive awareness of the benefits of milk. Pollock is honored to announce that the success of that campaign has been recognized by the 2021 Bulldog PR Awards. The ADANE #MakeMilkMoments campaign won a silver award in Bulldog PR Awards’ Best Use of Social Media category.
The Bulldog PR Awards recognize the most outstanding PR and communications campaigns, and are the only PR awards program judged exclusively by journalists. With a record number of entries this year, Pollock Communications is proud to win this prestigious honor on behalf of its work for ADANE.
For more information on the award categories and winners, please see the official news release: 2021 Bulldog PR Award Winners.