Created Successful Test Market for Walnuts in Schools
Our Strategy
Developed a test market through a Walnuts in Schools Pilot Program to introduce students and school foodservice professionals to the versatility and health benefits of walnuts to increase use
Results
- Partnered with Sweetwater Union High School District to serve walnuts on school menus in a two-phase pilot program to more than 42,000 culturally diverse students
- Obtained individualized student feedback on recipes prior to district-wide launch
- 78% would eat walnuts again if they were offered in school meals
- Served California walnuts on the school breakfast and lunch menu 4 times per week for 1 month in 23 schools across the district
- Secured placement in School Nutrition Magazine to promote the new school foodservice toolkit
