Rallied Influencers to Affect USDA Action
Our Strategy
Created a powerful call-to action that targeted school foodservice managers and directors to advocate for and request the inclusion of dried cranberries on the USDA Foods Available List (FAL)
Results
- The USDA received a large number of requests from school foodservice professionals, and as a result, dried cranberries were added to the USDA FAL in a record-breaking six months, according to Christopher Purdy, USDA, AMS
- The e-toolkit received 2,571 views within six months
- Garnered 735,000 media impressions in school foodservice trade media
- After our campaign, the USDA bought $58 million in cranberry products in FY2015
Inspired Creative & Engaging Cranberry Content
Our Strategy
Capitalized on the growing millennial trend – Friendsgiving – to create a new generation of cranberry lovers during the peak holiday season
Results
- Generated more than 462.23 MM impressions in traditional and social media and retail communications
- Received 660 entries
- Industry saw a 6% increase in fresh cranberry sales (compared to 2015)
Got Cranberries in Compass School Dining Menu
Our Strategy
Conducted recipe contest among 169 independent schools in Compass Group’s Flik Independent School Dining network
Results
- Created news for the Flik Independent School Dining Cranberry Recipe Contest which resulted in 127,614,826 impressions
- E-cookbook release on Compass Groups’ intranet, available to all facilities
