Made Chocolate a Healthy Indulgence
Our Strategy
- Leveraged growing body of scientific research about chocolate and health to showcase DOVE brand product attributes timed to Valentine’s Day
- Capitalized on relationship with Prevention health editor to secure feature article on health benefits of chocolate, spotlighting Mars chocolate products, including Dove
Results
- 14 million consumer impressions
- 40 percent increase in Dove sales
Supported the Red Cross with American Themed M&M Sales
Our Strategy
- Developed platform of “Taking Care of America Every Day” to incorporate messages about Mars & M&M’s as well as the American Red Cross
- Implemented multi-level media relations campaign by utilizing key executives from both Mars and ARC
Results
- More than 87.5 million Mars branded consumer impressions in a two-week period during the campaign
- Award-winning PR campaign
- Drove sales of product to meet donation goals for American Red Cross campaign
