Promoted Cholesterol-Lowering Snacks Timed to Heart Health Month

Our Strategy

Positioned the product’s added benefit of sterols as the first in the granola bar category by piggybacking on timing of National Cholesterol Education Month to drive additional media interest

Results

  • Coverage in the health and food pages of major dailies and top health and women’s publications, such as Redbook and Health; featured in all major supermarket trades