Got Cranberries in Compass School Dining Menu
Our Strategy
- Conducted recipe contest among 169 independent schools in Compass Group’s Flik Independent School Dining network
Results
- Created news for the Flik Independent School Dining Cranberry Recipe Contest which resulted in 127,614,826 impressions
- E-cookbook release on Compass Groups’ intranet, available to all facilities
Rallied Influencers to Affect USDA Action
Our Strategy
- Created a powerful call-to action that targeted school foodservice managers and directors to advocate for and request the inclusion of dried cranberries on the USDA Foods Available List (FAL)
Results
- The USDA received a large number of requests from school foodservice professionals, and as a result, dried cranberries were added to the USDA FAL in a record-breaking six months, according to Christopher Purdy, USDA, AMS
- The e-toolkit received 2,571 views within six months
- Garnered 735,000 media impressions in school foodservice trade media
- After our campaign, the USDA bought $58 million in cranberry products in FY2015
Highlighted Nutrition Benefits with School Foodservice-Specific Resources
Our Strategy
- Armed school foodservice professionals with the tools (e-toolkit, recipes, dedicated web site) to serve more cranberries and create a new generation of cranberry lovers among students
Results
- We moved the needle–and increased dried cranberry usage in schools nationwide!
- 67% of SNA survey respondents either ordered or planned to order dried cranberries from the USDA Foods Available List, compared to 57% in past
Publicized News and Recipes to Reach a Broader School Foodservice Audience
Our Strategy
- Generated continuous cranberry news to secure trade media placements in influential publications that reach a large school foodservice audiences
Results
- Secured more than 12 placements in School Nutrition Magazine over 4 years, and additional placements in Food Management and Foodservice Director
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