Health & Wellness Sep 05, 2010 These days, it all comes back to health & wellness…consumers want practical solutions to get the most out of life. We tap into the current consumer trends and newest science to create impactful campaigns- for brands and commodities - that resonate with real people.
Family Dinner Sep 05, 2010 Even in a changing world, family dinner is a constant. Now more than ever families want to gather around a healthy, great tasting meal to share their experiences and discuss the issues of the day. At Pollock Communications we help our clients communicate what consumers need to know about the foods they serve their families.
Food & Nutrition Expertise Sep 01, 2010 From the farm to the shopping cart, we bring 25 years of food, culinary and nutrition expertise to support food brands and commodity innovations. Our staff of registered dietitians ensures we are a credible media and brand resource for our food and nutrition clients.
Retail Partner Support Aug 05, 2010 Capturing consumers where they shop is part of bringing national campaigns “home.” We work with influential retail-based nutritionists to integrate our clients’ brand stories into consumers’ decision process.
Consumer Marketing Aug 05, 2010 It’s all about finding that key consumer insight that we can rally around…to drive behaviors, change attitudes or reinvent a brand. We activate strategically, with a full arsenal of communications tools, from events to social media to direct consumer engagement.
OTC Aug 05, 2010 Changes in the healthcare system require consumers to be proactive advocates for their health, and to make educated choices about their prescription drugs as well as over the counter remedies. We help brands distinguish themselves in a crowded marketplace with credible science and a clear health message.
Business Stakeholders Aug 05, 2010 Our programs help our clients build name recognition in a crowded marketplace and establish leadership strategically targeted to prospective customers, media and key stakeholders. We help clients create tangible business value for their retail and business partners. Our marketplace insight and integrated approach builds customer loyalty and strengthens competitive position.
Corporate Reputation & Issues Management Aug 05, 2010 From brands to the boardroom, we work with company executives to develop strategies for communicating challenging information to key stakeholders and advise on public policy issues that impact business, through transparency and alliance building.
Strategic Alliance Building Aug 05, 2010 Our credibility in health and nutrition gives us access to the key influencers and organizations that brands want to align with. We create meaningful partnerships for our clients that result in brand and business building and consumer education and loyalty.
Social Media Aug 05, 2010 Social Media should start with the consumer’s needs. It’s not just about the coolest new app or trend; it has to make sense for the brand. We help our clients determine integrated communications strategies that span a variety of channels, including measurable media approaches.

Health & Wellness
Family Dinner
Food & Nutrition Expertise
Retail Partner Support
Consumer Marketing
OTC
Business Stakeholders
Corporate Reputation & Issues Management
Strategic Alliance Building
Social Media

Newsroom

Our Services and Expertise

Brand Building

1

Integrated marketing campaign development
Web site content
Test market support/ generate product trial
Retail sell-in support
Cause marketing

Media Relations

2

Message development & media training
Product launches and line extensions
Media events
Media monitoring & analysis
Business media relations
Work with celebrities
Consumer research

Third-Party Alliance Building

3

Health & nutrition education campaigns
Health professional & influencer partnerships
Scientific symposia
Food & nutrition policy
Scientific advisory panels

Issues & Crisis Management

4

Ingredient & health issues management
Reputation management
Activist management & preparedness planning
Product tampering/recalls

Why Pollock

Senior personnel who work directly on your business, including media experts and registered dietitians

Proven success in developing strategic alliances and partnerships with health professional groups and organizations that benefit clients

Expertise in food-related issues…we know the territory:

From farm to fork

Key food & nutrition media and professionals, food service and retail gatekeepers and influencers

Adept at translating science into simple messages that resonate with consumers

History delivering results against objectives

Our Approach

Understand the brand, consumers and cultural opportunities

To inform an integrated strategic marketing roadmap that drives business objectives.

Use insights to identify and develop unique approaches that activate consumers.

Collaborate with marketing partners to execute multi-disciplinary communications programs.

Pollock Approach

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Pollock Perspectives

An Overview

Jan 24, 2011

An Overview from Healthcare Professionals, Government, Media and the Foodservice Industry. Sodium is essential—not only for human health but also for the health of the...

Sodium Reduction in the U.S. F...

Jan 24, 2011

Chef and Restaurant Industry Perspectives – The U.S. food service industry is struggling to respond to increasing public health and regulatory pressure to reduce sodium in...

Shaking it Up

Jan 24, 2011

Media Coverage of Salt – Perhaps more than for any nutritional issue in recent years, national media have “shaken” up the food industry with hard-hitting...

Registered Dietitians Speak Ou...

Jan 24, 2011

A leader in food, nutrition and healthcare public relations, Pollock Communications conducted an online survey of more than 100 registered dietitians (RDs) to gain their...