Our Services and Expertise

Brand Building

1

  • Integrated marketing campaign development
  • Web site content
  • Test market support/ generate product trial
  • Retail sell-in support
  • Cause marketing

Brand Building

Media Relations

2

  • Message development & media training
  • Product launches and line extensions
  • Media events
  • Media monitoring & analysis
  • Business media relations
  • Work with celebrities
  • Consumer research

Media Relations

Third-Party Alliance Building

3

  • Health & nutrition education campaigns
  • Health professional & influencer partnerships
  • Scientific symposia
  • Food & nutrition policy
  • Scientific advisory panels

Third-Party Alliance Building

Issues & Crisis Management

4

  • Ingredient & health issues management
  • Reputation management
  • Activist management & preparedness planning
  • Product tampering/recalls

Issues  & Crisis Management

Why Pollock

  • Senior personnel who work directly on your business, including media experts and registered dietitians
  • Proven success in developing strategic alliances and partnerships with health professional  groups and organizations that benefit clients
  • Expertise in food-related issues…we know the territory:
    • From farm to fork
    • Key food & nutrition media and professionals, food service and retail gatekeepers and influencers
    • Adept at translating  science into simple messages that resonate with consumers
History delivering results against objectives

Our Approach

  • Understand the brand, consumers and cultural opportunities
  • To inform an integrated strategic marketing roadmap that drives business objectives.
  • Use insights to identify and develop unique  approaches that activate consumers.
  • Collaborate with marketing partners to execute multi-disciplinary communications programs.